- Serif
- Sans Serif
- Slab Serif
- Script
- Decorative
SERIF
The definition Serif is a slight
projection finishing off a stroke of a letter in certain typefaces. Serif being
translated from French to English is Feet, which are the ‘finishing off strokes
of the letters’. Serif fonts will also have varying thicknesses in terms of the
strokes and stems. Serifs
originated from the Latin alphabet when the Romans would carve the letters into
stone and were kept because they were considered to be beautiful letterforms
when discovered in the remains of Rome and Italy. Serif fonts are still very
commonly used for large bodies of text. This is because according to
conventional wisdom, the layout and spacing in the characters is easiest for
the human eye to read.
SANS SERIF
Sans being interpreted from French is
‘without’ and that is essentially what a Sans Serif font is, characters without
the serif feet. Sans serif fonts will mostly have the same thickness and width
in terms of the strokes and stems of the characters. Sans serif fonts were
first formed in the 1800s but didn’t become commonly used until the early
1900s, around the time of many of the Modernism movements such as Art Deco and
Futurism movements. This was probably because the whole purpose of the
movements were to bring a futurist change to popular culture and the only way
for a movement to be successful, or for there to be change is to use or do
something that’s not been used or done before.
SLAB SERIF
Slab Serif was developed in the early
1800s and is characterized by thick, block-like serifs. The serifs may be
either blunt and angular like the ones of the typeface Rockwell, or rounded
like the typeface Courier New. Slab serif typefaces are very much like Serif
typefaces only there is no bracket on the feet of Slab Serif typeface. This is
the defining difference between the two.
SCRIPT
Script typefaces were created to look like
human handwriting. The word script comes from the word Scribe. Historically a
scribe was a person who would record things by hand. The type of typeface is
used mostly for logos, however occasionally can be seen in headlines of
magazines. This kind of typeface wouldn’t be appropriate for large bodies of
text because it would be difficult to read in a small font.
DECORATIVE
Decorative typefaces became popular in the
19th century. Being used both then and now as typefaces for titles
and headlines. A decorative typeface will almost be picturesque in its style
and may follow themes such as a shape-based font or a nature-based font.
Decorative text would not be suitable in a large body of text as they can be
quite difficult to read if they are not expressing simple words. They are good for
titles, headlines and logos because they give the text an identity. Decorative
typefaces have been used widely for decades in popular music, on album covers
and for movies. Again this is because through decorative text a feeling, mood
or image can be given through the text to represent the film, music or artist
in however way they want it to.









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